Monique MacGillivray

What I Do

Professional projects and
experience.

AI Agents & Search Tools

Experience building AI agents, leveraging AI-driven search tools, and implementing structured data to optimize sites for AEO/GEO search tools.

Marketing Operations

Mastery of scaling marketing operations, leading cross-functional alignment, and driving revenue growth by defining a MarTech strategy.

Web Strategy

Proven track record of improving search visibility, leading high-impact redesign initiatives, and translating analytics into actionable website strategy.

Reporting & Measurement

Expertise in campaign performance analytics to measure KPIs and ROI.

Digital Ads & Social Media

Proficient at building digital campaigns and social media content to increase brand awareness and generate demand.

Let's Collaborate

Have a project in mind? I'd love to hear about it and explore how we can create something great together.

Get Started

Selected Work

Projects I'm
proud of.

View All Work

Website Search

Improving Search Results

I supported the implementation of Google Vertex AI, an AI-powered semantic search tool on Walmart's corporate website. I worked closely with engineering and created a training document with examples for the AI to learn from. Performed extensive testing to tweak the relevancy thresholds and optimize results.

Data-driven Optimization

Personalization

After identifying that visitors frequently confused Walmart's corporate site with Walmart.com, I implemented a solution to seamlessly redirect consumer-product queries to the ecommerce site.

Continuous Improvement

Creating Efficiency

I built an AI Agent using Cassidy AI that can draft a response to customer emails.

Modernizing Marketing

Digital Transformation Initiative

Led a multi-year marketing technology transformation program at a global network security company to support growth.

Professional projects andexperience.