I'm Monique MacGillivray. I build and scale the technology, digital experiences, and operations that help marketing and communications teams work smarter and connect their work to measurable business results.
My strength is turning strategy into execution, using technology, data, and strong operating practices to help teams work smarter and deliver measurable results. Across startups and enterprise technology companies, I've built digital marketing functions, led teams, shaped MarTech and web strategies, and connected marketing programs to business outcomes. At Walmart, I applied that experience across Corporate Communications and emerging B2B businesses, supporting digital strategy, website technology, analytics, SEO and AI search optimization.
More recently, that same mindset has drawn me deeper into AI. I've helped put generative AI into practice within enterprise marketing platforms, working through everything from use-case evaluation and legal approval to governance and user adoption. I also build AI agents and workflows hands-on using Claude Code, the Anthropic API, Cassidy AI, and n8n.
What interests me most about AI is figuring out where it can make a meaningful difference in how people work. I enjoy experimenting with new tools, understanding how they work, and turning the most useful ones into practical workflows that save time, improve decision-making, and solve real business problems.
Work With MeExperience building AI agents, leveraging AI-driven search tools, and implementing structured data to optimize sites for AEO/GEO search tools.
Mastery of scaling marketing operations, leading cross-functional alignment, and driving revenue growth by defining a MarTech strategy.
Proven track record of improving search visibility, leading high-impact redesign initiatives, and translating analytics into actionable website strategy.
Expertise in building KPI frameworks and reporting infrastructure that turn activity into measurable, executive-ready insights.
I supported the implementation of Google Vertex AI, an AI-powered semantic search tool on Walmart's corporate website. I worked closely with engineering, contributing business logic, developing the model tuning document, and testing relevancy thresholds to define optimal search results.
After identifying that visitors frequently confused Walmart's corporate site with Walmart.com, I implemented a solution to seamlessly redirect consumer-product queries to the ecommerce site.
I built an AI Agent using Cassidy AI that can draft a response to customer emails.
Led a multi-year marketing technology transformation program at a global network security company to support growth.
"During high pressure project phases Monique operates with an outstanding clarity and objectivity of thought, always remaining focused on the long term goal and desired outcome. She brings exceptional work ethic, rapid responsiveness, and a creative, solutions‑oriented mindset to everything she touches."
"Beyond Monique's extensive experience in digital marketing, she is a very strong, reliable leader and team player. She was often identified by her peers and senior management for her dedication and contribution to company objectives."
"Monique has been a strategic partner for many B2B marketing teams at Walmart, guiding and giving us the resources to create a compelling web presence and effective SEO strategy."
Currently exploring new opportunities. Let's talk.
