Marketing Leader.
Data-Driven.
AI-Forward.
I'm Monique MacGillivray, I build and scale B2B marketing engines — from MarTech architecture to pipeline strategy — that drive measurable growth.
I'm Monique MacGillivray, I build and scale B2B marketing engines — from MarTech architecture to pipeline strategy — that drive measurable growth.
From startups to Fortune One companies, I specialize in marketing technology, digital marketing, process improvement and problem solving, while building trust and measurable results.
My experience includes building teams, leading marketing operations, analyzing marketing program ROI, running demand gen, and defining website strategy and MarTech roadmaps.
I have also created content for social media channels. Recently, I've been using Claude Code, Cassidy AI and n8n to build AI agents.
Work With MeExperience building AI agents, leveraging AI-driven search tools, and implementing structured data to optimize sites for AEO/GEO search tools.
Mastery of scaling marketing operations, leading cross-functional alignment, and driving revenue growth by defining a MarTech strategy.
Proven track record of improving search visibility, leading high-impact redesign initiatives, and translating analytics into actionable website strategy.
Proficient at building digital campaigns and social media content to increase brand awareness and generate demand.
Currently exploring Senior Director, VP of Marketing and fractional CMO opportunities in B2B tech. Let's talk.
Contact MeI supported the implementation of Google Vertex AI, an AI-powered semantic search tool on Walmart's corporate website. I worked closely with engineering, contributing business logic, developing the model tuning document, and testing relevancy thresholds to define optimal search results..
After identifying that visitors frequently confused Walmart's corporate site with Walmart.com, I implemented a solution to seamlessly redirect consumer-product queries to the ecommerce site.
I built an AI Agent using Cassidy AI that can draft a response to customer emails.
Led a multi-year marketing technology transformation program at a global network security company to support growth.
"During high pressure project phases Monique operates with an outstanding clarity and objectivity of thought, always remaining focused on the long term goal and desired outcome. She brings exceptional work ethic, rapid responsiveness, and a creative, solutions‑oriented mindset to everything she touches."
"Beyond Monique's extensive experience in digital marketing, she is a very strong, reliable leader and team player. She was often identified by her peers and senior management for her dedication and contribution to company objectives."
"Monique has been a strategic partner for many B2B marketing teams at Walmart, guiding and giving us the resources to create a compelling web presence and effective SEO strategy."
Currently exploring Senior Director and VP of Marketing opportunities in B2B tech. Let's talk.
