I'm Monique MacGillivray — a results-focused marketing leader with experience in digital marketing, marketing operations, MarTech, and driving organic growth.
From startups to Fortune One companies, I specialize in marketing technology, digital marketing, process improvement and problem solving, while building trust and measurable results.
My experience includes leading marketing operations, analyzing marketing program ROI, running digital demand gen, and defining website strategy and MarTech roadmaps.
I have also created content for social media channels. Recently, I've been using Claude Code, Cassidy AI and n8n to build AI agents.
Work With MeExperience building AI agents, leveraging AI-driven search tools, and implementing structured data to optimize sites for AEO/GEO search tools.
Mastery of scaling marketing operations, leading cross-functional alignment, and driving revenue growth by defining a MarTech strategy.
Proven track record of improving search visibility, leading high-impact redesign initiatives, and translating analytics into actionable website strategy.
Expertise in campaign performance analytics to measure KPIs and ROI.
Proficient at building digital campaigns and social media content to increase brand awareness and generate demand.
Have a project in mind? I'd love to hear about it and explore how we can create something great together.
Get StartedI supported the implementation of Google Vertex AI, an AI-powered semantic search tool on Walmart's corporate website. I worked closely with engineering and created a training document with examples for the AI to learn from. Performed extensive testing to tweak the relevancy thresholds and optimize results.
After identifying that visitors frequently confused Walmart's corporate site with Walmart.com, I implemented a solution to seamlessly redirect consumer-product queries to the ecommerce site.
I built an AI Agent using Cassidy AI that can draft a response to customer emails.
Led a multi-year marketing technology transformation program at a global network security company to support growth.
"Monique not only understands website and SEO channels very well, but is also an expert in demand generation and marketing operations."
"Beyond Monique's extensive experience in digital marketing, she is a very strong, reliable leader and team player. She was often identified by her peers and senior management for her dedication and contribution to company objectives."
"Monique has been a strategic partner for many B2B marketing teams at Walmart, guiding and giving us the resources to create a compelling web presence and effective SEO strategy."
Have a project in mind? I'd love to hear about it. Reach out and let's start a conversation.
