I have experience scaling enterprise marketing operations, leading cross-functional alignment, and driving revenue growth through MarTech strategy, and campaign performance analytics.
I architected global email campaigns targeting information security professionals at Global 2000 accounts at Tufin. I architected behavior-based and persona-based audience segmentation, executing global email campaigns across APAC, EMEA, and the Americas. I also implemented GDPR compliance frameworks across all regions and included A/B tests to boost open and conversion rates.
At Tufin, I worked closely with sales leadership to define and agree on funnel stages and created Salesforce dashboards to measure marketing-sourced opportunities.
I partnered with Tufin sales leadership to define MQLs, lead processes, lead scoring, and establish lead SLAs. This ensured leads were addressed promptly and sales and marketing teams were aligned.
I led the full migration from HubSpot to Adobe Marketo Engage — managing technical implementation, change management, and team enablement — establishing the global governance framework for campaign operations, lead scoring, and nurture programs that standardized marketing execution across regions.
Currently exploring Senior Director, VP of Marketing and fractional CMO opportunities in B2B tech. Let's talk.
