Digital & websites

Web Strategy


I have a proven track record of driving search visibility, leading high-impact redesign initiatives, implementing cutting-edge AI-search technology, and translating analytics into actionable website strategy.

Tufin website homepage after redesign
Strategy & Project Management

Website Redesign

At Tufin, I led a site redesign project with a design agency and a talented web developer. We launched the new site successfully on time and included translated content for seven languages.

Analytics for Optimization

Website Personalization

After identifying through analytics that visitors frequently confused corporate.walmart.com with Walmart.com, I implemented a targeted banner solution above search results to seamlessly redirect consumer-product queries — such as Xbox, TV, and iPhone — to the appropriate ecommerce destination.

screenshot of Corporate.Walmart.com search results
ChatGPT Search Results
Processes

AEO/GEO Search Optimization

Walmart wanted to appear when users searched ChatGPT for “Does Walmart price match?” We created content to answer the question “Does Walmart price match?” under our Ask Walmart Section. Result: The Walmart page appeared as the first link that answers this question in ChatGPT within five days.

Open to new projects

Let's create something
great together.

Have a project in mind? I'd love to hear about it. Reach out and let's start a conversation.