I have a proven track record of driving search visibility, leading high-impact redesign initiatives, implementing cutting-edge AI-search technology, and translating analytics into actionable website strategy.
I spearheaded a full redesign project for Tufin.com with seven-language localization, migrated the CMS from WordPress to Drupal for improved security and scalability, implemented OneTrust for consent and privacy management, and optimized the site for organic search performance.
After identifying through analytics that visitors frequently confused corporate.walmart.com with Walmart.com, I implemented a targeted banner solution above search results to seamlessly redirect consumer-product queries — such as Xbox, TV, and iPhone — to the appropriate ecommerce destination.
Walmart wanted to appear when users searched ChatGPT for “Does Walmart price match?” We created content to answer the question “Does Walmart price match?” under our Ask Walmart Section. Within five days, the Walmart page appeared as the first link answering this question in ChatGPT.
Currently exploring Senior Director, VP of Marketing and fractional CMO opportunities in B2B tech. Let's talk.
