KPIs & OKRs
Reporting & Measurement
I have vast experience defining and tracking objectives and key results (OKRs) for digital advertising, websites, and marketing programs.
I have vast experience defining and tracking objectives and key results (OKRs) for digital advertising, websites, and marketing programs.
At Tufin, we measured marketing pipeline impact using a first-touch attribution model, which assigned credit to the first marketing campaign a contact engaged with in the six months prior to opportunity creation. A last-touch model was also applied to provide additional visibility into program performance.
At Tufin, I leveraged Google Analytics to analyze campaign performance and website traffic, building a real-time dashboard to monitor key KPIs, including bounce rate, conversions, and time on site, to assess traffic quality and campaign effectiveness. I also regularly reviewed click-through and conversion rates across paid campaigns, scaling top performers and discontinuing underperforming ones.
At Tufin, I implemented 6sense and launched ABM-targeted advertising campaigns directed at key decision-maker titles within accounts matching our ideal customer profile (ICP). I leveraged intent data to engage the right prospects at the right time with relevant, personalized messaging, and delivered monthly reports tracking account reach and engagement across both sales and marketing activities.
Currently exploring Senior Director, VP of Marketing and fractional CMO opportunities in B2B tech. Let's talk.
